Meet the Team
DANIKA LANE
Founder/CEO
Danika Lane is a corporate powerhouse, blending business acumen, artistic vision, and hands-on management to elevate creators, artists, sales teams, and businesses to new heights. With a background in modeling, sales, and performance, Danika understands both the artistry and the strategy behind building a profitable and sustainable brand.
​
As the founder of Echelon, an agency specializing in high-touch representation for creators and artists, Danika is committed to providing creators and artists with the structure, negotiation power, and business expertise they need to thrive. From content calendars to contract negotiations, schedule management to strategic messaging, she ensures her clients maximize their earnings while maintaining creative control.
​
With deep roots in California’s beach culture, a passion for authenticity, and a sharp understanding of the ever-evolving digital landscape, Danika is more than an agent—she’s an advocate, a confidant, and a force for success in an industry that demands both resilience and innovation.
Chief Operating Officer
MICHAEL EISMAN
With over six years of experience in the creator economy, Michael Eisman brings a sharp operational edge and deep industry insight to his role as COO of Echelon Agency.
​
Before joining Echelon, Michael spent four transformative years at Unruly Agency—one of the largest and most recognized agencies in the adult creator space—where he played a key role in building scalable systems and driving performance. His foundation in corporate operations allows him to bridge structure with speed, ensuring Echelon’s boutique, high-touch model is both strategic and seamless.
Michael is the engine behind Echelon’s infrastructure, driving growth, efficiency, and excellence for the agency and its creators.
Lead Strategist
GABRIEL RUIZ
Gabriel Ruiz brings a powerhouse of experience and innovation to Echelon Agency as our Lead Strategist. With four years as a Lead Strategist and Writer at Unruly Agency, Gabriel has been at the forefront of growing creator brands and expanding account platforms within the adult industry. His expertise in content development, audience engagement, and brand positioning has helped transform mid-sized accounts into major industry players.
Gabriel’s deep understanding of creator needs, combined with his sharp strategic mind, ensures that every client at Echelon is equipped to thrive in a competitive, ever-evolving market.
Passionate, creative, and relentlessly results-driven, Gabriel is the strategic force behind our creators’ next level of success.
Lead Strategist
MATTHEW ZANFAGNA
Matthew ZanFagna is the strategic mind behind Echelon Agency’s creator success.
With five years of hands-on experience at the top levels of the adult creator space, Matthew spent three years at Unruly Agency and two at Rogue, where he developed and executed growth strategies for some of the industry’s highest-earning talent. Known for his sharp eye for monetization, content trends, and creator-brand alignment, Matthew brings a data-driven yet creator-first approach to everything he does.
At Echelon, he leads strategic planning across client accounts, ensuring every move is optimized for scale, sustainability, and standout performance.
Digital Marketing Strategiest
TANNER RAMPTON
With over 15 years of experience in content analysis and marketing strategy, Tanner Rampton brings a data-driven mindset and creative edge to every campaign. Specializing in performance optimization and audience growth, tanner has helped brands across industries -- especially in the digital creator space -- scale their presence, increase engagement and maximize revenue.
At Echelon, tanner leads the charge in identifying trends, fine-tuning content strategies, and building marketing systems that convert. His expertise in analytics, SEO, and consumer behavior ensure that every move our creators make is baked by insight -- not guesswork.
​
Whether he's dissecting a content funnel or crafting a custom growth plan, Tanner's approach is strategic, sharp, and always aligned with our creators' long-term goals.